Frame, a cybersecurity startup headquartered in New York and Tel Aviv, has officially launched and announced a $50 million funding round. The round was led by Index Ventures, Team8, and Picture Capital, with participation from Wiz CEO Assaf Rappaport and investor Elad Gil.
Focus on employee safety risks
Frame isn't betting on traditional security software, but on the most vulnerable link within enterprises: employees. As AI lowers the cost of generating fake content, phishing messages, voice cloning, and deepfakes are becoming indistinguishable from genuine communication, reducing the effectiveness of generic security training.
The company defines this approach as "Human Risk Security." Its platform generates simulated attacks and training content tailored to employees' actual work behaviors, rather than offering one-size-fits-all template courses.
The training content more closely resembles real-world attacks.
Frame said that simulated content can include voice-cloned calls from the CEO, forged videos, or attack scenarios designed with details such as recent corporate events or job postings. The goal is to make training scenarios as close as possible to real-world threats.
Company CEO Tal Shlomo said that poorly worded, obviously fraudulent emails are decreasing, and attackers are now gaining a deeper understanding of target companies to craft more convincing content.
Already has 20 to 30 enterprise customers
The report cites data showing that nearly 96% of organizations have implemented some form of security awareness training, yet approximately 90% of data breaches still involve human factors. The market size for this sector is projected to exceed $10 billion by 2027.
Frame stated that the company currently has 20 to 30 clients, primarily large U.S. enterprises, including AlphaSense and Louis Dreyfus Company. Clients typically sign three-year contracts, with individual deal sizes ranging from tens of thousands to hundreds of thousands of dollars, though the company has not disclosed its revenue or valuation.
Shardul Shah, partner at Index Ventures, said investors are betting on a broader platform opportunity, not merely replacing existing security training tools. His assessment is that the human element in corporate security will not disappear in the short term, and AI is continuously amplifying this risk.