FIFA Partners with ADI Predictstreet for the 2026 World Cup Prediction Market

Huo Xing Cai Jing reports that on April 4, FIFA announced a multi-year partnership with ADI Predictstreet, making it the official prediction market partner for the 2026 FIFA World Cup. This marks FIFA’s first introduction of a prediction market mechanism to enhance fan engagement. Under the agreement, fans will be able to make predictions on match outcomes, tournament statistics, player performances, and key events through the platform. The platform will operate on ADI Chain, leveraging official historical data for analysis, and will also offer free prediction games. The 2026 World Cup, co-hosted by the United States, Canada, and Mexico, will expand to 48 teams and feature 104 matches. FIFA President Gianni Infantino stated that this initiative aims to enhance global fan participation through innovative means. Notably, FIFA did not choose established platforms such as Polymarket or Kalshi, but instead partnered with ADI Predictstreet, which has not yet launched officially. The official statement emphasized that the platform will adhere to regulatory and compliance frameworks and implement real-time monitoring mechanisms to detect and prevent abnormal trading activities. In response to the news, the ADI token price reached a new all-time high of $4.54, rising approximately 12% over the past week. Market analysts believe this move signifies a new phase in the integration of prediction markets with sports events and may prompt regulators to pay closer attention to such trading models.