Citing Bitcoin.com, Ferrari has launched the 'Token Ferrari 499P,' a blockchain-based digital token available exclusively to 100 members of its Hyperclub. The token allows private trading and bidding on the 499P endurance racer, which has won Le Mans for three consecutive years. The project is developed in collaboration with Italian fintech firm Conio to ensure compliance with EU crypto regulations. The first auction is expected to coincide with the 2027 World Endurance Championship season.
Ferrari Launches Exclusive Token for Hyperclub Members to Bid on 499P Hypercar
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