Odaily Planet Daily reports that the "3·15" Gala exposed the problem of AI large models being poisoned. Li Fumin, an expert at the Institute for Intelligent Governance at Shandong University of Finance and Economics, stated that businesses using GEO and similar services to train large models for targeted recommendations of specific products or services constitute a new form of unfair competition and consumer deception—using technological means to conduct covert marketing and fabricate facts. This causes consumers to unknowingly receive implanted promotional content, and its harmfulness and illegality demand serious attention.
On one hand, these actions violate consumers’ rights to be informed and to fair transactions as stipulated by the Consumer Rights Protection Law; on the other hand, they constitute unfair competition by using technical means to engage in false or misleading commercial promotions, disrupting the normal order of recommendation algorithms and the competitive market environment.
Addressing the above AI poisoning behavior requires a multi-pronged approach: regulators must prioritize monitoring AI-induced marketing and strengthen enforcement oversight; AI operators must enhance scrutiny of training data sources and implement output filtering, while establishing traceable mechanisms; consumers must improve their awareness of the commercial nature of AI-generated content and actively protect their rights through complaints and reports. (China News Service)