Bitmine Immersion Technologies announced a $200 million equity investment in Beast Industries, the entertainment company founded by YouTube creator Jimmy Donaldson, who is widely known as MrBeast, on Thursday.
The world’s leading Ethereum treasury company said the transaction is expected to close on or about January 19, 2026.
Bitmine’s $200M MrBeast Deal
In its announcement, Bitmine said that its broader focus is on implementing digital asset strategies for institutional investors and public market participants. Thomas “Tom” Lee, Chairman of Bitmine, said MrBeast and Beast Industries represent the leading content creator and creator-driven platform of the current generation, while citing their reach and engagement across Gen Z, Gen Alpha, and millennial audiences.
Jeff Housenbold, CEO of Beast Industries, also weighed in and stated,
“We are excited to welcome Tom Lee and Bitmine as new investors in Beast Industries, joining our current top-tier venture investors. Their support is a strong validation of our vision, strategy, and growth trajectory, and it provides additional capital to achieve our goal to become the most impactful entertainment brand in the world. We look forward to exploring ways to further collaborate and incorporate DeFi into our upcoming financial services platform.”
Last September, the analytics platform Lookonchain claimed that the YouTuber invested 705,821 ASTER, which was then valued at approximately $1.28 million. MrBeast, however, publicly denied the rumors.
Insider Trading Allegations
An on-chain investigation later linked MrBeast to more than 50 cryptocurrency wallets allegedly involved in insider trading activities. According to a report by advisory firm Loock.io back in 2024, investigators claimed that MrBeast and members of his influencer network promoted multiple crypto tokens on social media before selling holdings at significant profits, collectively estimated at over $23 million.
Tokens cited in the report included SuperVerse (SUPER), Ethernity Chain (ERN), Polkamon (PMON), STAK, and AIOZ. SuperVerse alone allegedly generated more than $11 million in profits. The findings revealed that transaction patterns were traced through a publicly known Ethereum wallet previously used for NFT purchases, which helped analysts connect related wallets and track fund movements.
Investigators pointed to instances where tokens were sold shortly after promotional activity, thereby raising questions about insider trading practices. However, control over individual wallets could not be definitively established. The report also detailed specific cases, including a PMON investment that reportedly turned $25,000 into $1.3 million and ERN token transfers that happened before large sell-offs.
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