Citigroup Cuts MSTR Stock Price Target by Half Amid Bitcoin Price Downgrade

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Peter Christiansen, an analyst at Citigroup Inc. (NYSE: C), has lowered his 12-month price target for Strategy Inc. (NASDAQ: MSTR) stock by half.

Christiansen assigned a ‘Buy’ rating for Strategy stock in a note to clients on July 1, 2026. Further, he cut his 12-month price target for MSTR stock from $260 to $130, which implies a potential upside of 51.73%.

Additionally, the Wall Street analyst cut his 12-month Bitcoin (BTC) price forecast to $81,800, citing lower expected gains for BTC, as Finbold reported. Nonetheless, the firm said Strategy’s updated capital plan strengthens its liquidity and should provide the company with more time to stabilize.

Why is Citi cautious on Strategy stock?

Citi’s analyst could be signaling caution on MSTR stock amid Strategy’s massive unrealized losses, as Finbold explained. Amid notable pressure on Strategy, which saw the company approve Bitcoin sales to boost its cash holdings, its shares have been on a nosedive.

MSTR stock 1-year chart. Source: Finbold

Over the past year, the MSTR price has plunged by more than 77%, trading at about $91.04 at press time.

Is MSTR a good stock to buy?

Although the Strategy stock has been trapped in a bearish trend for the past year, the average 12-month MSTR stock price target from 13 analysts was $291.92, according to data from TipRanks.

MSTR’s analysts’ ratings. Source: TipRanks

On Wednesday, Andrew Harte, an analyst from BTIG, reiterated a Buy rating despite cutting his 12-month price target for Strategy stock from $350 to $250. Similarly, Joseph Vafi, an analyst from Canaccord Genuity, maintained a ‘Buy’ rating for MSTR despite reducing his 12-month price target from $163 to $130.

On Tuesday, Lance Vitanza, an analyst from TD Cowen, reiterated a ‘Buy’ rating for Strategy stock, but reduced his 12-month price target from $400 to $260. As such, MSTR stock remains a solid undervalued security, especially amid the anticipated crypto regulatory clarity in the United States under President Donald Trump, which could boost Bitcoin adoption.

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