Bitcoin Wealth Management Firm Strive Buys 123 BTC in January, Total Holdings Reach $874M

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Bitcoin wealth management firm Strive added 123 BTC to its portfolio in January 2026, with an average purchase price of $91,561. The BTC price remained above $90,000 during the buying period. As of January 12, 2026, Strive holds 7,749.8 BTC, valued at approximately $874 million. The firm's average cost per Bitcoin stands at $112,810. Bitcoin's dominance in its holdings remains strong.

Odaily Planet News: Bitcoin treasury company Strive posted on the X platform stating that between January 1, 2026, and January 12, 2026, Strive purchased 123 BTC at an average unit price of approximately $91,561.

As of January 12, 2026, Strive holds approximately 7,749.8 BTC, with a total portfolio value of about $874 million, and an average purchase cost of approximately $112,810.

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