Derived from Blockbeats, Base co-founder Jesse Pollak announced the launch of his personal creator token, jesse, on Base App on November 20 (PST). The token will be issued from his Base App account, jesse.base.eth. The news boosted Zora, a platform supporting Base App's creator tokens, by about 8% in a single day. Pollak explained the token aims to combine short-term attention tracking with long-term content value, creating a flywheel effect to return ownership and control to creators and their fans. However, some critics view this as a promotional move for Base App, which functions as a social network, token marketplace, and offers high-yield USDC staking. Pollak has a history of controversial token promotions, including a Zora token that spiked to $17 million before crashing 90% in five minutes. Despite his efforts to support Base's ecosystem, including buying meme tokens like MIGGLES and ANON, many remain skeptical of his latest project.
Base Co-Founder to Launch Personal Creator Token Jesse on November 20
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