As per MetaEra, the China Internet Network Information Center (CNNIC) released the 'Digital Consumption Development Report (2025)' on December 15, 2025, revealing that digital consumption in the first half of 2025 reached 9.37 trillion yuan, accounting for 46.5% of total consumer spending. The report highlights a structural shift in digital consumption, with physical goods still dominating at 66.3%, while digital services and content are growing rapidly. The report also outlines five key trends shaping the future of digital consumption, including AI integration, deepening consumer segmentation, and the rise of immersive experiences.
2025 Digital Consumption Reaches 9.37 Trillion Yuan: RWA Model to Strengthen Virtual Asset Value
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Summary
The digital asset market saw rapid growth in 2025, with digital consumption hitting 9.37 trillion yuan in the first half, or 46.5% of total spending. Physical goods still led at 66.3%, but digital services and content are rising fast. The report lists five trends, including AI integration and immersive experiences. Altcoins to watch may benefit from the RWA model, which is expected to boost virtual asset value.
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