You are random user using Uniswap 2020 - swap a token once - maybe try it out - maybe even fail a transaction - don’t think much about it September 1, 2020 - snapshot happens - you don’t even know it September 17, 2020 - Uniswap launches its token you open the app “Claim your UNI” 400 UNI, just there, price ~$3 ~$1,200 for doing nothing, you claim it gas is insane - network congested - everyone rushing some people sell instantly - take the $1k - move on others wait, weeks go by months later UNI hits ~$45 those 400 UNI are now ~$18,000 from one interaction LPs made more - thousands of UNI - depending on liquidity SOCKS holders, 1,000 UNI each some made six figures ~30,000 wallets never claimed from just using a product you made 5-6 figures