Your business doesn’t need another motivational quote. It needs you to stop making these seven expensive mistakes. 1. Charging too little. A full calendar and an empty bank account are proof you’ve bought yourself a job with a lousy boss. 2. Selling to the wrong people. Stop chasing prospects who need three meetings, a discount, and permission from their dog. Find buyers with a problem worth solving and the money to solve it. 3. Paying too much to acquire customers. Revenue makes a nice screenshot. Profit pays the bills. Know what a customer costs—and what that customer is worth. 4. Creating something nobody wants to buy. Your enthusiasm is not market demand. Before you spend six months building it, find out whether anybody will pay for it. 5. Confusing sitting at your desk with selling. Rearranging your website, polishing your logo, and checking your inbox can eat an entire day without producing a single dollar. 6. Failing to start new sales conversations every day. An empty pipeline rarely happens overnight. It happens one day of avoided outreach at a time. 7. Waiting for business to happen. Make the offer. Ask for the referral. Follow up. Give a qualified prospect a reason to act. Look at your calendar. Where, exactly, is tomorrow’s revenue supposed to come from? If you can’t answer that, you’ve found your first assignment.