Xibei is reportedly facing total collapse. A year ago, Xibei was at its peak, preparing for a Hong Kong stock exchange IPO with ambitions of becoming a trillion-yuan-listed company—until it was publicly criticized by Luo Yonghao, after which Jia Guolong himself ignited the fuse and blew up his own business. Today, Xibei may not survive the next few months. The founder has been forced to relinquish his equity and assume the vast majority of the company’s debts. Over 10,000 employees have been laid off, and more than 200 stores have closed. - On September 10, 2025, Luo Yonghao posted on Weibo claiming that Xibei’s menu consists almost entirely of pre-prepared meals—and at exorbitant prices. - On September 11, Jia Guolong responded, insisting that Xibei serves no pre-prepared dishes, announced open kitchen tours across all national locations, and vowed to sue. The tours turned into self-incrimination: frozen broccoli found in the kitchen freezers was labeled with a 24-month shelf life. - In November 2025, total revenue amounted to just 265 million yuan—less than half of the same period in previous years. - From September 2025 to March 2026, cumulative losses exceeded 600 million yuan. - In January 2026, 102 stores were shut down in the first quarter—roughly 30% of all locations at the time—impacting approximately 4,000 employees. Regardless of whether these reports are entirely accurate, it’s clear that Xibei has fallen from its status as a dining giant to a shadow of its former self. Now, how many people still choose to eat at Xibei?