☎️ I built an AI that makes cold calls, yes cold calls! It tells people it's an AI in the second sentence. Then I spent an afternoon watching it fail miserably. The first version marched through my cold call script as if a literal robot was reading off a grocery list. So I loosened Casey up a bit, and it went the complete other way... she went straight to assumptive closing and straight to asking for the meeting. It was beautiful! I was playing the prospect, and I heard myself say: "I don't even know what you do." That was the real problem, and it wasn't the AI's. Nowhere in anything I'd written was there a plain sentence answering that question. I had a list of what I'm not... not a software company, don't sell tools, don't take a cut from anyone who does. I had a process. I didn't have the sentence. So I said it the way I'd say it on the phone. "He's a small business specialist who'll help you understand where you can save time, or money, or both." That version worked on the first try, with a little tonality infusion sprinkled in at just the right places! Casey didn't need a better prompt, she needed me to know wtf I was selling. Tell me what you think after listening to the actual cold call below 👇 Into the wild she goes first thing tomorrow morning, how do you think she does?