source avatarChris Tipper | 📈 ₿ 🥇🥈

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Founders treat a no as a verdict on their existence. It is usually just a rejection of the offer on that day. Fear of abandonment is the one we were born with that still shows up in every sales conversation. Fear of falling and loud noises fade. This one does not. Separate the person from the product and the no becomes information. Either the offer needs a different shape or this is the wrong buyer. It is not a referendum on whether you get to keep existing.

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