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Can you believe it? The world-famous Niagara Falls in Canada attracts 12 million visitors annually. Yet, there is no admission fee whatsoever!! Canada believes this waterfall is a natural heritage belonging to all humanity—a public resource that should not be charged for. Although it’s free, the massive influx of tourists boosts spending on food, drinks, accommodation, and shopping, ensuring the overall economy doesn’t lose money. Meanwhile, some places charge fees for mediocre, even run-down attractions—and still operate at a loss year after year… Someone tell me, what’s really going wrong here?

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