Normally, marketing efforts focus on simple communication. For example, the government’s “Khon Lakh Rueng” project under Prime Minister Prayut was an excellent marketing campaign—clear, straightforward, and instantly understandable. But when the current government, led by Anutin, launched the same initiative under the name “BarCode,” they changed the messaging out of fear of backlash, resulting in a muddled marketing message that confused people as if they’d been cheated in an election. https://t.co/NUZG01w2DC