Video producer says he spent $20K on a 60 second Ray-Ban Meta TikTok and ended up doing around 10 videos with them "this brand deal came in that was like a sick offer from Ray-Ban Meta" "We basically planned this high octane video... we got DC the Don, a hawk, ATVs, anything that looks sick POV, whatever" "we spent $20,000 producing a 60 second TikTok" "our thesis was make this a banger and they'll come back, and now we've done like maybe 10 videos with them"
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