Ash & Reid discuss whether Pokémon's current momentum is sustainable or if a crash similar to NFTs could be on the horizon. Ash: "What do you think about the market today? There's some people that are comparing this to the NFT craze that happened a couple years ago." "These $10k, $15k even $100,000 cards that are popping up right now, like low pop stuff or just like even random rare things, do you think that this is sustainable?" Reid: "I do, and the reason for that is there's probably tens of thousands of businesses now, compared to 4 years ago, that are in the market buying, not only in the US. Singapore is huge, China's getting into it, Japan obviously has always been in it." "Tons of more consumers businesses vendors to supply and back the the demand." "Sets get released, they get wiped out." "So many people involved, and they're just wanting to be a part of something. People love cards. they're physical assets at the end of the day. Compared to NFTs, people have different usages for them. I'm not an expert in NFTs, I didn't invest in them, but I'd say that's probably the biggest difference, is that you can hold it physically and the pop report. There's only X amount." "It has a nostalgia factor mixed into the asset that really helps." Ash: "When you're walking around on a daily basis, are you ever saying to yourself, like, ah I don't wanna buy this card because the whole market dump, or are you not even thinking about that?" Reid: "Every week there's new highs. So personally I can't say if it's gonna continually go up. my thought process is not every card's gonna be $100,000." "A lot of consumers want low pop cards, that's just gonna gradually increase the price of the cards. I really can't say if the market's peaked. It could go higher, it could last 20 years, I really don't know. At the end of the day I'm just one person."