Go two steps further than everyone else. I had a pest control guy come into my house and handed me a candle. “I never enter someone’s home empty handed”. He did a great job. And before he left, he went to his truck, grabbed a case of wet wipes, and wipe wiped the pollen off of my outdoor chairs before leaving. Unreal example of doing a little bit more than expected. I’m a customer for life. This the best way to stand out, bar none. If you’re trying to create content, go two steps deeper…or two steps more unique…or two steps more consistent… you just gotta find a way to acknowledge the status quo and then avoid it like the plague. This applies to business, to content, to investing, to your job…everything. It’s really not that hard to beat the average person if you actually want to.