On the release date of the iPhone 18 Pro, Apple Store employees in Italy went on strike. More than 1,600 staff across 17 Apple Retail Italia locations were affected, with protests also taking place at Piazza Liberty in Milan. The strike stems from a deadlock in labor negotiations over increasing workloads and insufficient staffing. The union is demanding expanded hiring, stabilization of temporary contracts, and extended part-time working hours. The frontline teams responsible for selling new products chose the product launch day itself as the platform for their protest.
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