MADworld is a NFT platform for both real-world and digital collectibles where the value and provenance of the artist and creator is protected on the multiverse. As more digital assets are produced as NFTs it is becoming more difficult and complex to verify and protect original creation and thereby its true value. MAD proposes a DAO mechanic to ensure that authentic creators are independently verified and validated. The native ERC20 token of MAD is known as UMAD. It is also a governance token which empowers creators and collectors on MAD to vote for platform upgrades and participate in curation and moderation. UMAD can be earned by using the MAD platform - buying and selling of NFTs, tokenizing real-world assets etc. This allows active users who value the platform most to have more governance power over it.