KuCoin and Tadej Pogačar Announce Landmark Partnership Built on Trust

Key Takeaways:

• Values-Driven Synergy: The partnership moves beyond traditional transactional sponsorship, focusing on the theme "Trust, Proven by Performance." Both parties emphasize that trust is earned through long-term professionalism, preparation, and consistent results under pressure.

• Safety and Discipline as Foundations: A major pillar of collaboration is the shared commitment to safety and discipline. For Pogačar, this manifests in technical precision and race preparation; for KuCoin, it is reflected in sustained investment in security infrastructure and global regulatory compliance.

• Bridging Crypto with Elite Sport: By partnering with a world-class athlete who has achieved the "Triple Crown" and multiple Tour de France titles, KuCoin aims to support the responsible adoption of digital assets by connecting with established global communities through a lens of credibility and excellence.

In an era where digital excellence and athletic endurance define the global stage, a new standard for partnership has emerged. We are proud to announce the joining of forces between the world’s premier cyclist and a leading digital asset platform.

History made in Vienna! We’re thrilled to partner with Tadej Pogačar. This is the first time a major crypto exchange and a world-class cyclist have teamed up to build a partnership defined by trust and value.

Centered on the theme "Trust, Proven by Performance," this partnership is rooted in the conviction that trust must be earned through consistent excellence, professionalism, and discipline. This is far more than a typical sponsorship. It is a rare synergy between two leaders who dominate their respective arenas through a shared set of core values.

For KuCoin, this foundation of trust is the result of eight years of dedicated investment in security, regulatory compliance, and global operational strength. As the industry matures, KuCoin continues to evolve its governance and compliance standards, doubling down on its mission to provide a safe, reliable digital-asset ecosystem for its international community.

For Pogačar, trust is earned through consistent results on cycling’s biggest stages, under extreme physical and mental pressure. Widely regarded as one of the most accomplished cyclists of his generation, he is equally recognized for his emphasis on safety, preparation, and professional discipline — principles that underpin long-term success in elite sport.

“At the highest level of cycling, trust is built through preparation, consistency, and a relentless focus on safety,” said Tadej Pogačar. “You earn it over time, through performance and responsible decision-making under pressure. That mindset strongly resonates with how KuCoin approaches trust and security.”

KuCoin CEO BC Wong said the partnership highlights the growing connection between elite sport and responsible innovation in digital finance.

“This partnership is built on a shared belief that trust is earned through long-term performance and professionalism,” BC said. “Tadej represents excellence achieved through discipline and consistency at the very highest level. At KuCoin, we apply the same principles as we continue to strengthen security, compliance, and governance — helping bring crypto to a broader, more mainstream audience.

Tadej Pogačar is one of the world’s leading professional cyclists and among the most accomplished athletes of his generation. A four-time Tour de France champion and the current UCI Road World Champion, he is widely regarded as one of the greatest riders of the modern cycling era. Known for his consistency, discipline, and technical precision, Pogačar has achieved sustained success at the highest level of professional cycling, with a strong emphasis on safety, preparation, and long-term performance. His approach reflects professionalism, responsibility, and a commitment to sustainable excellence in elite sport.

Achievements of Tadej Pogačar

Grand Tour Victories

Tadej Pogačar has won five Grand Tour titles in total:

• Tour de France：2020, 2021, 2024, and 2025.() In his 2020 and 2021 victories, he remarkably won the general classification, the mountains classification, and the young rider classification all in the same year.

• Giro d'Italia ：2024. He won this in dominant fashion, securing six stage wins and the mountains classification.

• Vuelta a España：3rd place overall in 2019 (his Grand Tour debut), where he also won the young rider classification and three stages.

The Triple Crown of Cycling

In 2024, Tadej Pogačar became only the third male cyclist in history (after Eddy Merckx and Stephen Roche) to achieve the Triple Crown, winning the Giro d'Italia, the Tour de France, and the UCI Road World Championships in a single season.() He followed this by successfully defending his World Championship title in 2025.

Monument Classics

Tadej Pogačar has won ten "Monuments" (the five most prestigious one-day races), showing a versatility that rivals legendary riders like Eddy Merckx:

• Giro di Lombardia：2021, 2022, 2023, 2024, 2025. He is the first rider in history to win this race five consecutive times.

• Liège–Bastogne–Liège ：2021, 2024, 2025.

• Tour of Flanders：2023, 2025.

• UCI World Ranking: Finished as the year-end world number one for five consecutive seasons (2021–2025). In 2025, Tadej Pogačar set a record by becoming the first cyclist to surpass 10,000 (and eventually 11,000) UCI points.

• European Road Race Champion: 2025.

• Olympic Games: Bronze medal in the Road Race at the Tokyo 2020 Olympics.

• Major Stage Races: Multiple wins in prestigious week-long races, including Paris–Nice (2023), Tirreno–Adriatico (2021, 2022), and the UAE Tour (2021, 2022, 2025).

• One-Day Races: Three-time winner of Strade Bianche (2022, 2024, 2025).

Why did KuCoin choose Tadej Pogačar as a brand ambassador?

KuCoin chose Pogačar because his career embodies "Trust, Proven by Performance." His relentless focus on consistency, preparation, and safety at the highest level of cycling mirrors KuCoin’s approach to building a secure and professional digital-asset platform.

Where was this partnership officially unveiled?

The collaboration was officially launched in Vienna, marking a milestone for both the global crypto exchange and the professional cycling world.

What does the theme "Trust, Proven by Performance" mean for users?

For users, it signifies that KuCoin’s reliability is built on eight years of operational resilience and security investment, similar to how Pogačar’s reputation is built on years of winning on cycling’s biggest stages like the Tour de France and Giro d'Italia.

Does KuCoin have other similar partnerships?

Yes. This collaboration is part of a broader brand philosophy that includes other trust-led partnerships in sport and culture, such as those with professional golfer Adam Scott and the electronic music festival Tomorrowland. You can visit our partnerships page for further information.

What are Tadej Pogačar’s most significant cycling achievements mentioned?

Pogačar is a four-time Tour de France champion (2020, 2021, 2024, 2025), a Giro d'Italia winner (2024), and a two-time UCI Road World Champion (2024, 2025). He is also the third male cyclist in history to achieve the Triple Crown of Cycling.

How does this partnership support the crypto industry?

It helps bridge the gap between emerging digital technologies and mainstream audiences by highlighting responsible innovation, regulatory alignment, and the importance of choosing platforms that prioritize security and long-term excellence.

 

Learn More:

KuCoin Partners with Tadej Pogačar in One of the Few Value-Driven Collaborations Between Crypto and Elite Cycling

KuCoin Partners with Tadej Pogačar in Value-Driven Collaboration