Derived from Bitcoin.com, Steak ’n Shake announced on October 31 the creation of a Strategic Bitcoin Reserve (SBR) and a partnership with Fold Holdings to reward customers with $5 in bitcoin for purchasing select meals. The initiative, part of a nationwide rollout, aims to boost mainstream crypto adoption and customer engagement. The company reported a 15% same-store sales increase in its most recent quarter, outpacing competitors. Customers can redeem rewards via the Fold app by uploading receipts for Bitcoin Meals. The campaign is available at approximately 400 locations and marks the first time a U.S. restaurant chain has bundled meals with bitcoin rewards.
Steak 'n Shake Launches Strategic Bitcoin Reserve and Nationwide BTC Rewards Program
Bitcoin.comShare
Source:Show original
Disclaimer: The information on this page may have been obtained from third parties and does not necessarily reflect the views or opinions of KuCoin. This content is provided for general informational purposes only, without any representation or warranty of any kind, nor shall it be construed as financial or investment advice. KuCoin shall not be liable for any errors or omissions, or for any outcomes resulting from the use of this information.
Investments in digital assets can be risky. Please carefully evaluate the risks of a product and your risk tolerance based on your own financial circumstances. For more information, please refer to our Terms of Use and Risk Disclosure.