Stablecoins win when people spend them, not when they hold them. @jessepollak flagged it: "14x growth in card spend on @base in one year" The tally he's sharing, from @1CrypticPoet, puts October at $259M of crypto card spend on Base. For African fintech, that's the number to watch. A freelancer in Lagos paid in USDC doesn't need another wallet. They need to pay for software, a flight or a supplier invoice without converting at a bad rate first. If I were running GTM for a stablecoin product here, the activation metric wouldn't be deposits. It would be the first card spend within a week of the first deposit, and onboarding would push straight to that moment: card issued at signup, first spend nudged toward something the user already pays for in dollars. A dollar balance is a feature. A dollar you can spend is a product. https://t.co/e6fK54hCtu

The cheapest upgrade to any outbound motion is a feedback loop. Strata's outbound system runs from ICP and triggers through LinkedIn and email outreach, and the results get written back into the CRM. Those results change who gets targeted next. Without that loop, every campaign starts from the same assumptions, and you're sending the same mistakes on a schedule. You don't need anything fancy to start. Log the outcome on every record, review it weekly, and ask which triggers and segments actually got replies. Then adjust the list before the next send.

AI SDRs don't remove the need to train sellers. They change where the training happens. @jasonlk surfaced the question every CRO is asking right now: "But how will you train the AEs? Who will mentor them?" My answer is to make the AI SDR's output the curriculum. Every draft goes through an approval column before it sends, and that column is where a junior rep learns. They read why the agent picked this account, judge whether the signal is real, rewrite the first line, and see which version earns a response. That's more reps of judgement in a week than a cold-calling floor gave in a month. The AI handles the volume. The human learns the judgement, and judgement is what makes an AE. Don't cut the academy. Move it into the approval queue. https://t.co/fJPRT8NZ0s

An ICP has two levels, and it's easy to write only one. The account level tells you which companies: industry, size, stage, and the trigger that makes them ready now. The persona level tells you who inside them matters: who signs, who uses it day to day, and who quietly blocks it. Each of those people needs a different message. The buyer cares about cost and risk. The user cares about their workflow. The blocker needs their objection answered before they raise it. Write both levels down before you build a single sequence. Copy written to a company gets ignored, because companies don't read email. People do.

Kora's One Rail pilot lets African merchants collect, hold, convert and settle USDT and USDC alongside fiat. The smart part isn't the stablecoins. It's putting them inside the dashboard and settlement flow merchants already use.

Peer-to-peer crypto inside countries rose 302.9% to $228.7B in the year to June 2026, and 96% of it was stablecoins, per Chainalysis. That happened while crypto's market cap halved. In Lagos, a stablecoin isn't a crypto product. It's a dollar account. Market it like one.

I’ve read many books about go-to-market and sales, and most of them didn’t change anything. These three did. One of these is obviously Awesome by April Dunford. It taught me that most deals are lost on positioning before anyone talks price, so I audit how a product is framed before touching the funnel. The Mom Test by Rob Fitzpatrick. It cured me of asking customers if they’d buy and taught me to ask what they did the last time the problem hurt. Crossing the Chasm by Geoffrey Moore. It made me stop chasing everyone and win one narrow segment completely before widening the net. Which book belongs on this list that I haven’t read yet?

As a GTM strategist, I’ve tried many tools, and frankly, most of them didn’t stick. These three had. HubSpot is the first tab I hit every morning, and it replaced three spreadsheets of pipeline tracking with one source of truth I can trust. Clay. It’s the only prospecting tool I’d pay for out of pocket, because it turns a messy target list into researched, personalised outreach in minutes. Claude. If it disappeared, I’d notice within a day, because that’s how long it would take for my drafts, audits, and research to slow down significantly. What’s in your setup that I should know about?

Interesting, but you changed three things at once: infra, format and CTA. Before I copied it, I'd want a holdout: same list, same offer, old setup vs new. Also, cold that looks like marketing still needs consent sorted. GDPR doesn't care how pretty the HTML is.

We up!!!