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<p>The cheapest upgrade to any outbound motion is a feedback loop.

Strata's outbound system runs from ICP and triggers through LinkedIn and email outreach, and the results get written back into the CRM. Those results change who gets targeted next.

Without that loop, every campaign starts from the same assumptions, and you're sending the same mistakes on a schedule.

You don't need anything fancy to start. Log the outcome on every record, review it weekly, and ask which triggers and segments actually got replies. Then adjust the list before the next send.</p>

The cheapest upgrade to any outbound motion is a feedback loop.
Strata's outbound system runs from ICP and triggers through LinkedIn and email outreach, and the results get written back into the CRM. Those results change who gets targeted next.
Without that loop, every campaign starts from the same assumptions, and you're sending the same mistakes on a schedule.
You don't need anything fancy to start. Log the outcome on every record, review it weekly, and ask which triggers and segments actually

The cheapest upgrade to any outbound motion is a feedback loop. Strata's outbound system runs from ICP and triggers through LinkedIn and email outreach, and the results get written back into the CRM. Those results change who gets targeted next. Without that loop, every campaign starts from the same assumptions, and you're sending the same mistakes on a schedule. You don't need anything fancy to start. Log the outcome on every record, review it weekly, and ask which triggers and segments actually got replies. Then adjust the list before the next send.

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