Apple đối mặt với vụ kiện 270 triệu USD liên quan đến chính sách Minh bạch Theo dõi Ứng dụng

The Huoxing Finance report states that on September 3, Apple faced a class-action lawsuit in London seeking damages of up to £2 billion (approximately $2.7 billion). The lawsuit was filed today with the London Competition Appeal Tribunal, initiated by former senior official of the UK Competition and Markets Authority, Ann Pope, on behalf of third-party app developers. The core allegation is that Apple’s “App Tracking Transparency” (ATT) feature, introduced in 2021, imposed stricter restrictions on third-party developers than on its own services, granting Apple’s own advertising ecosystem an unfair competitive advantage. Ann Pope stated that Apple’s policy has caused “significant harm to businesses that rely on Apple as a gatekeeper.” Since its launch, the ATT feature has remained a focal point for global regulatory authorities for years. Apple’s official stance is that the feature aims to allow users to control whether they permit apps to track their activities across other companies and websites. However, the plaintiffs argue that the actual implementation of this rule involves double standards—third-party apps must obtain explicit consent through strict pop-up prompts, while Apple’s own personalized ads and services circumvent equivalent restrictions. This lawsuit represents the latest legal challenge against Apple over its ATT policy and is the first major private antitrust lawsuit in the UK market against Apple’s app ecosystem, following regulatory scrutiny by the EU, the US, and multiple other countries.