NVIDIA’s most dangerous competitor is placing orders with it.
Yesterday, Microsoft unveiled the Maia 300, planning to deploy it at gigawatt scale starting in 2027, with the goal of having its custom chips handle the majority of inference workloads for its AI products. Microsoft claims that, under the same power conditions, the Maia 300 produces 40% more tokens than leading GPU systems.
Google has TPU, Amazon has Trainium, Meta has MTIA—and now Microsoft is preparing to mass-produce Maia. NVIDIA’s most important customers are collectively vying for pricing power in AI compute.
There’s an interesting shift here.
Over the past two years, tech giants worried about not being able to secure enough GPUs—NVIDIA essentially set the price for compute. Now, they’re increasingly realizing that while high-performance general-purpose GPUs remain essential for model training, a vast number of repetitive, stable inference tasks can be fully handled by custom-designed chips.
This becomes especially critical as AI agents become mainstream, transforming inference from occasional chat interactions into continuous, daily operations—where even minor cost reductions translate into massive profit margins.
NVIDIA may soon face a very awkward situation: AI compute demand continues to explode, GPU sales and revenue keep growing, yet its share of profits across the entire AI industry begins to shrink.
While recent corrections in semiconductor stocks have multiple causes, I believe the market is now reevaluating an issue previously overlooked.
The AI industry can continue thriving, but NVIDIA may not sustain its current level of pricing power indefinitely.
And when this shift truly occurs, it won’t require anyone to build a chip stronger than NVIDIA’s. It will be enough for customers like Microsoft, Google, and Amazon to gradually redirect a portion of their inference budgets inward—enough to fundamentally alter profit distribution across the entire industry.