X ra mắt Creator Connect được hỗ trợ bởi AI để kết nối thương hiệu với người sáng tạo

The Huoxing Finance report states that on May 19, X announced the launch of Creator Connect, an AI-powered brand and creator matching tool that intelligently pairs creators with brands based on marketing objectives, audience interests, and real-time trends. This feature is powered by xAI tools, with X handling the entire process of creator screening, outreach, content creation, and distribution, while brands can review at each stage. Mitchell Smith, Global Head of Content Partnerships at X, said the platform is entering the “era of creators” and is committed to building a healthy and sustainable creator economy. Monique Pintarelli, Global Head of Advertising at xAI, noted that Creator Connect combines AI technology with X’s real-time dissemination capabilities to help brands reach consumers more efficiently. This launch is part of X’s “Year of the Creator” initiative. Previously, the platform has introduced features such as Creator Subscriptions 2.0 and Exclusive Threads, and has doubled the creator revenue share.