100% agree. Crypto/cryptocurrencies is a great term(s) for the community. It has a special meaning to many of us and reflects our shared history in this industry. But it’s terrible marketing for the broader potential of the technology. One of the biggest challenges crypto faces is that it’s viewed as a monolith - every project is bucketed into the same use case of being a rival to fiat. Many smart people dismiss it because they don’t see these protocols and companies as viable “currencies,” while many everyday consumers find the term itself intimidating.
