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<p>The story about AI in entertainment is usually about cost. The more interesting one is about evidence.

Pocket FM cut production costs 90% across 30,000+ hours with ElevenLabs, which is super impressive.

But they've now launched Sherpa, a writing partner trained on 100M+ hours of episode level retention and drop-off. Which scenes held attention. Which ones lost it.

For the first time, narrative structure has a feedback loop. Creative decisions that were instinct are becoming measurable.</p>

The story about AI in entertainment is usually about cost. The more interesting one is about evidence.
Pocket FM cut production costs 90% across 30,000+ hours with ElevenLabs, which is super impressive.
But they've now launched Sherpa, a writing partner trained on 100M+ hours of episode level retention and drop-off. Which scenes held attention. Which ones lost it.
For the first time, narrative structure has a feedback loop. Creative decisions that were instinct are becoming measurable.

The story about AI in entertainment is usually about cost. The more interesting one is about evidence. Pocket FM cut production costs 90% across 30,000+ hours with ElevenLabs, which is super impressive. But they've now launched Sherpa, a writing partner trained on 100M+ hours of episode level retention and drop-off. Which scenes held attention. Which ones lost it. For the first time, narrative structure has a feedback loop. Creative decisions that were instinct are becoming measurable.

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