
The story about AI in entertainment is usually about cost. The more interesting one is about evidence. Pocket FM cut production costs 90% across 30,000+ hours with ElevenLabs, which is super impressive. But they've now launched Sherpa, a writing partner trained on 100M+ hours of episode level retention and drop-off. Which scenes held attention. Which ones lost it. For the first time, narrative structure has a feedback loop. Creative decisions that were instinct are becoming measurable.


