Most comp plans still pay for a single-threaded close. That is how you get hero deals with one champion, a thin buying group, and a renewal that falls apart when that person leaves. Pay for coverage. Reward documented multi-threading: economic buyer plus users plus the person who has to live with implementation. If the deal only has one name, it should not get full credit. This is not extra process. It is risk pricing. A single-threaded win is cheaper to book and more expensive to keep. Change the plan and the behavior changes. Leave the plan alone and reps will keep hunting the easy yes. @LNZVentures #EnterpriseSales #SalesComp #GTM #RevOps #SalesLeadership