Enterprise sales still starts with a discovery call. The better teams now start with product signal. Logins, feature adoption, trial usage, docs traffic, and who invited a colleague tell you more than a first-meeting questionnaire. In a long cycle, those signals show who is actually building conviction while the committee is still “evaluating.” This does not replace the AE. It changes what the AE walks in with. Instead of guessing at pain, they can point to usage, stalled activation, or a champion who is already pulling the product into the workflow. The miss is treating product-led motion as a separate motion. In enterprise, it should sit inside the same deal: signal → conversation → mutual action plan → close. If your sales team cannot see product behavior, they are selling blind. @LNZVentures #EnterpriseSales #PLG #GTM #RevOps #SalesStrategy