🪼 Polymarket to launch “attention” markets in partnership with Kaito The crypto-based prediction platform Polymarket has announced a partnership with Kaito and the launch of a new format of prediction markets based on public attention to brands, individuals, and social topics. Users will be able to place bets on how audience interest and public sentiment toward certain phenomena change over time. Kaito uses AI to collect data from social networks including X, TikTok, and YouTube. Based on this data, the service evaluates not only the volume of discussion around a topic (mindshare) but also its sentiment. These metrics are used to measure share of attention and whether the discussion is predominantly positive or negative. The first such markets are expected to launch in early March. KAITO token reacted to the news with a 15% price increase, but it is still trading more than 50% below levels seen before the crash that followed X restricting SocialFi services that paid users for posts. Kaito had been the largest of those services.