KuCoin AMA With CeluvPlay (CELB) — Unlocking the Potential of Web3 in the Global Gaming Industry

Dear KuCoin Users,
Time: August 28, 2025, 10:00 AM - 11:31 AM (UTC)
KuCoin recently hosted an AMA (Ask Me Anything) session in the KuCoin Exchange Group, featuring Sienna Chung, Business Development Manager of CeluvPlay.
Official Website: https://www.celuvplay.io/
Follow CeluvPlay on X, Telegram & Discord
Q&A from KuCoin to CeluvPlay
Q: Can you give us an introduction to your project?
Sienna: CeluvPlay is a Web3 entertainment platform that combines casual gaming, streaming, NFTs, and AI-generated IPs into one ecosystem. Through our Astian dApp, users can stake NFTs, play games, and earn rewards via our dual-token model—CELA (utility) and CELB (core tradable token). Our goal is simple: to make Web3 fun, accessible, and rewarding for everyone.
Q: What makes CeluvPlay different from other gaming projects?
Sienna: Thanks for asking! A lot of projects go for big, complex games, but we decided to keep things simple and fun. CeluvPlay is all about casual, easy-to-play games that anyone can enjoy right away. On top of that, we’ve got strong backing from investors like DWF Labs and Web2 partners such as PopkonTV, which has over 3M users. And with our lean tokenomics—no public sale, just a private raise—we’re building for long-term stability, not short-term hype.
Q: Can you tell us about the exciting upcoming features?
Sienna: Absolutely! Right after TGE, we’re rolling out ASTIAN v1.5 with a new store system to boost CELB utility, plus a Daily Task System that gives both short- and long-term rewards. We’re also adding mining passes so users can mine even without NFTs, and fun features like Daily Fortune and mini-games—making CeluvPlay something you’ll want to check in on every day.
Q: How do you plan to monetize the platform and use CELB tokens?
Sienna: Sure! CELB is really the backbone of our ecosystem. Players can use it for in-game purchases, to boost mining efficiency, and of course it’s tradeable on exchanges. We also separate it from our in-game points (E-CELA), which stay inside the platform. This way, CELB holds real value while powering everything across CeluvPlay.
Q: How is CeluvPlay different in its long-term vision compared to other GameFi projects?
Sienna: A lot of GameFi projects focus only on hype or short-term play-to-earn models. Our vision is different—we want CeluvPlay to grow into a Web3 lifestyle hub, not just a gaming app. That means casual games, NFTs, webtoons, and daily interactive content that people actually enjoy and return to every day. It’s about sustainability and long-term engagement, not just quick wins.
Q: What are your plans for Q4 this year?
Sienna: In Q4, our big focus is launching ASTIAN v1.5 and the new Daily Task System to boost engagement. We’re also preparing listings on multiple CEXs and expanding cross-promotions with PopkonTV to bring their 3M+ Web2 users into Web3.
Q: How do you plan to grow and engage the community?
Sienna: Community is everything for us. We’ve already grown to 270K+ members, and we’ll keep building with localized campaigns in regions like Vietnam, Indonesia, and the Philippines. On top of that, we’re rolling out airdrops, referral rewards, AMAs, and KOL-driven events—and our Daily Task System will keep people coming back every day. It’s all about making participation fun and rewarding.
Free-Ask from the KuCoin Community to CeluvPlay
Q: CeluvPlay is positioning itself as more than just an entertainment-focused platform by blending blockchain technology with interactive user experiences. Considering the importance of scalability, seamless UX, and trusted partnerships, how does CeluvPlay ensure that its technology and mechanism deliver a smooth experience for both creators and fans, and in what ways could a collaboration with KuCoin further strengthen its reach, adoption, and ecosystem positioning?
Sienna: I’d like to take a moment to explain this in detail, since we’re very confident in our approach and we truly appreciate the chance to collaborate with KuCoin.
From the start, we’ve been very conscious that building a fun platform isn’t enough—it also has to be smooth, scalable, and trustworthy for both creators and fans.
On the tech side, CeluvPlay is built with scalability in mind, supported by a simple and intuitive UI/UX. That means whether you’re a first-time user or a creator launching content, the experience feels seamless and approachable. We’ve also placed a lot of emphasis on trusted partnerships, because reliability and sustainability matter just as much as technology.
Looking ahead, a collaboration with KuCoin would take this a step further. KuCoin’s global reach and reputation would not only bring additional liquidity and visibility to CELB but also attract new users into our ecosystem. Beyond numbers, it would strengthen our positioning as a Web3 entertainment hub with a global audience.
In short, we’re combining scalable tech, smooth UX, and strong partnerships, and with KuCoin by our side, we can accelerate adoption and expand the CeluvPlay experience to an even wider community.
Q: What specific improvements does CeluvPlay expect from integrating Chainlink services (Price Feeds, VRF, Automation)? How will this enhance security and user experience on your dApp and BaaS platforms?
Sienna: We are so grateful to be in Chainlink BUILD - big shoutout to Chainlink, and we’re excited to keep developing with them! Integration helps us level up on three fronts:
Price Feeds → secure, verified data for transparent tokenomics.
VRF → fairness in games and NFT minting.
Automation → reliable, automated smart contracts.
Altogether, this means stronger security, fairness, and user trust across CeluvPlay.
Q: The NERDi MOODi webtoon is a flagship IP for CeluvPlay. Can you share specific ways the webtoon’s narrative or characters will evolve based on community feedback or DAO governance decisions, and how this might influence the associated NFTs?
Sienna: NERDi MOODi isn’t just a webtoon—it’s designed for community-driven storytelling. Fans can vote on plot points and character choices, which directly shape how the story evolves. That also means NFTs tied to certain characters or storylines gain unique value and scarcity as the community drives the narrative.
Q: What inspired the "Web3 theme park" concept, and how does Celuvplay plan to make blockchain entertainment truly accessible to mainstream users?
Sienna: The “Web3 theme park” idea came from wanting to make blockchain feel fun and approachable. Instead of heavy, complex setups, we bring people in through casual games, webtoons, and community activities that fit into everyday life. By removing technical barriers—like complicated wallets or jargon—we make Web3 entertainment easy for mainstream users to enjoy.
Q: What is the main role of the Astian dApp within the ecosystem, and which features are currently the most popular? How do CELA and CELB complement each other within the ecosystem?
Sienna: The Astian dApp is the main gateway into CeluvPlay; it’s where users stake NFTs, mine tokens, and join games. Right now, our mini games are the most popular features!
As for the tokens:
CELA is the in-platform utility token, earned through activity and used for rewards.
CELB is our core tradable token, powering payments, rewards, and ecosystem transactions.
Together, CELA drives participation, while CELB carries real-world value—making them a perfect pair.
Q: Why did CeluvPlay choose the Manta Pacific network for its gaming infrastructure, and how does this choice benefit players in terms of speed, cost, and scalability?
Sienna: We’ve actually chosen to build on BSC, not Manta. The reason is simple—BSC offers the right balance of speed, low costs, and scalability, which are all essential for Web3 gaming. This ensures players enjoy fast gameplay, affordable transactions, and a smooth experience as our ecosystem grows.
Q: What role do CELA and CELB tokens play in the CeluvPlay economy—and how can users benefit from them?
Sienna: Our economy runs on a dual-token model.
CELA → earned through gameplay and activities, used inside the platform for rewards and payments.
CELB → our core tradable token, powering payments, rewards, and transactions across the ecosystem.
Players benefit by earning CELA through engagement, then converting it into CELB to capture real-world value.
Q: The documentation mentions a 15% Private Sale for CELB and various shares for the team and partners. What is the vesting schedule for these tokens, and how do you ensure that it will not negatively affect the market (to avoid a sudden surplus of tokens)?
Sienna: Yes, that’s an important point to clarify. The 15% private sale of CELB has already been completed, and we’ve designed a vesting structure to protect the market and ensure sustainability.
Here’s how it works:
Team, advisor, and partner allocations are subject to a 12-month cliff—meaning no tokens are released during the first year.
After that, tokens are vested gradually over 24 months, so the release is linear and predictable.
This structure has two key benefits:
Market Stability: By preventing a sudden surplus of tokens, we avoid heavy sell pressure and protect long-term value.
Aligned Incentives: Team members, advisors, and partners are incentivized to contribute to CeluvPlay’s growth over the long run, since their tokens unlock slowly alongside the platform’s success.
In short, our vesting model is built to ensure that CELB grows hand-in-hand with the ecosystem, giving both the market and the community confidence in its stability.
Q: What’s one lesson you’ve learned from watching other Web3 projects struggle, and how is CeluvPlay applying it?
Sienna: One big lesson we’ve seen is that many projects fail from unsustainable tokenomics—too much inflation and not enough real utility. At CeluvPlay, we’re solving this by focusing on true use cases (casual games, webtoons, community content) and a balanced reward model that keeps value stable and long-term.
Q: Can you explain in detail how Celuvplay’s NFT marketplace works and how it benefits creators, fans, and investors within your ecosystem?
Sienna: Our NFT marketplace is more than just buying and selling—it’s built around participation and co-creation.
Creators can mint and monetize their content.
Fans influence storylines and characters through votes and activities, becoming co-creators.
Investors benefit from trading opportunities and the growing value of NFTs tied to our games and IPs.
It’s a cycle of participation → creation → ownership → growth that keeps the whole ecosystem dynamic.
Q: Can you share some upcoming games to your platform? Do we need a Web3 wallet to play?
Sienna: We’ll be adding more mini-games soon! The first one is inspired by hide-and-seek. Teasers are on the way, so buckle up—it’s going to be fun. Players can join either by mining CELA with NFTs or by using mining passes (part of Astian dApp v1.5, releasing right after our listing).
Q: Is the Staking programme very important for any project? Can I stake your $CELB token? Do you have any plan of starting a staking programme?
Sienna: Right now, staking in CeluvPlay is focused on NFT staking, where users mine CELA. For $CELB, we plan to introduce a staking program in the future. Our goal is simple: to design it so participants get back more value than they put in, while supporting the ecosystem’s growth.
Q: When will your tokens be listed on the exchange and which exchanges do you plan to list on in the future?
Sienna: Our first listing is on KuCoin on Aug 29th at 10:00 (UTC). Along with KuCoin, we’ll also be listing three other major CEXs around the same time—each just as impressive as KuCoin. For the full details, please check our official X account—announcements are coming very soon. Thanks for the support!
Q: Do you have a Telegram group/channel, YouTube channel, Medium, Discord, Twitter & Website?
Sienna: Last but not the least, here are our addresses! Telegram group/channel, Medium, Discord, X & Website.
Q: Do you have tutorial videos so we can get to know your project more clearly or do you have a YouTube channel or something? Can you share it with us?
Sienna: Here's the video for better understanding! Enjoy!
KuCoin Post AMA Activity — CELB
🎁 Participate in the CeluvPlay AMA quiz now for a chance to win 805 CELB.
The form will remain open for five days from publishing this AMA recap
CeluvPlay - CELB Giveaway Section
KuCoin and CeluvPlay have prepared a total of 145,000 CELB to give away to AMA participants.
1. Pre-AMA activity: 56,350 CELB
2. Free-ask section (Main group): 4,025 CELB
3. Free-ask section (Other groups): 8,050 CELB
4. Flash Mini-Game: 24,150 CELB
4. Post-AMA quiz: 52,325 CELB
Sign up for a KuCoin account if you haven’t done so yet, and ensure you complete your KYC verification to be eligible for the rewards.

