A general blog is like a buffet—it covers a wide range of topics, but only superficially. A specialized blog is like an Italian restaurant—you trust it to serve authentic Italian cuisine. An ultra-specialized blog is like a spaghetti-only restaurant—it focuses exclusively on spaghetti within the realm of Italian food. That’s what it means to be narrow, deep, and sharply focused.

Avoid having the same sentence endings, like “です,” “ます,” or “でした,” repeated too often, as it can make your writing feel monotonous. A simple way to add variety is by using “体言止め”—ending sentences with a noun. You’ve already seen this used twice in this post so far. Limit repetitive sentence endings to just two instances, and try to introduce variation by the third.

When writing, consciously use positive language and expressions, because people instinctively反感 negative elements. For example, the phrase “a bright, happy, and radiant world” enters the brain more directly and effortlessly than “a dark, miserable, and dull world.” This is what’s known as “positive writing.”

In a way, blog posts are like vending machines—they work for you 24/7 once set up. What matters most is where you place them (the niche) and what products you stock (the content). If you put popular items in a high-traffic location, you’ll dominate. The question is: how many such vending machines can you set up?

Japanese has present tense (desu), past tense (deshita), and future tense (deshou); by changing the tense at the end of a sentence, you can enhance the sense of immediacy and tension. It’s normal to write past events in the past tense—so by writing past events in the present tense, the suspense and excitement come alive. The key is to use the past tense only at the beginning.

Always include a standardized, simple self-introduction at the beginning of blog posts. This technique is known as a "speaker's declaration" or "writer's declaration." By clearly establishing who the speaker—the writer—is right from the start, readers can imagine the speaker and connect more deeply with the emotions conveyed in the text.

To lower the barrier for readers to make a purchase, proactively address and eliminate the negative emotions they’re likely to feel within the article—emotions like worry, anxiety, and distrust. Everyone wants to avoid loss and failure. Once these negative feelings are removed, the 50-meter hurdle race in front of them becomes just a 50-meter sprint.

Google also recommends setting permalinks to meaningful, lowercase English words, numbers, and hyphens that reflect the article's content. Japanese permalinks are not recommended, because when converted through a process called encoding, they can become unreadable, like encrypted code. You can easily find the English equivalents using Google Translate.

• The flowers at this shop are beautiful. • As for the flowers at this shop, they are beautiful. Just a one-character difference between “ga” and “wa.” Even such a tiny difference can subtly change the meaning in Japanese. Technically speaking, this involves the distinction between a case particle and a topic particle. When writing, if you don’t know how to phrase your message correctly, even what you intend to convey may fail to get across.

When writing articles, pay attention to inconsistencies in terminology. Terminology inconsistency refers to using different expressions for the same thing within the same article. For example: store → retail outlet for example → for instance terminology inconsistency → terminology variation Twitter → Twitter net → internet Simply maintaining consistent terminology significantly improves readability.