Eight months ago we showed 62% of crypto press releases come from high risk or scam projects. CoinDesk covered it that week, along many others. we're still seeing coverage of our report, most recently from Forkast. Longer shelf life than any press release in the study. https://t.co/wX6E6P5G2I
A chief strategy officer hire just got four headlines in 10 minutes. Somewhere, a founder is refreshing Google News, wondering why their mainnet launch got zero. Congrats to Rachel and Jamal. Bigger congrats to the person who communicated that. https://t.co/bU3pyhc4bR
This is probably the easiest brief a PR person will ever get, but also the worst long term play for the exec asking for it. Before that, if you founded a company or sit in its c-suite, and have 0 takes on your own industry, the thought leadership piece is not the problem. If you do have takes and just need help articulating them, great. That's the job. But outsourcing your opinion itself doesn't hold up. Someone will ask you a follow up on it at a conference, a call, or on social media, and it'll be obvious that you're larping.
h/t giulia for ruining my timeline making it a women's support group announcing their age and job title. hate that this converts so well. gooners ruined the internet.
Crypto marketing isn't for the weak. A creator (@vanshuETH) advertised that she's "selling her body" ahead of one of crypto's biggest conferences, Token2049. What she actually meant: 13 ad spots on her dress, one per logo. Sold out in under 48 hours, $9,200 raised. 13 brands on that dress, from media outlets to trading terminals. Built the site, survived a DDoS attack, and ended up as an actual news story, not a promoted post, but an honest trend on X with over 1.3M views. And for a few hundred dollars per spot, these 13 brands got more reach than most Token2049 sponsorship packages deliver for 5 or 6 figures.
dodged a nuke
So @solana auctioned 9 spots on their profile picture and raised $158K in hours for Nepal flood relief. Absolute chad move.
Guide: How to handle a crypto exploit like an absolute masterclass. On Aug 28th, crypto neobank @avici took a massive hit: > An outdated smart contract was exploited for aprox $1.1M on Solana. > $500K+ was drained from over 1.6K Avici card users. > The AVICI token plummeted nearly 50% to an all-time low. For most web3 projects, this is where communications radio silence starts. Instead, Avici wrote a blueprint for crisis management: Day 1: they immediately owned the narrative, isolated the breach, and reported it to the FBI (according to @CoinDesk, @FranciscoMemor). And most importantly, they promised 100% full refunds for affected card balances. Day 2: They didn't just refund everyone, they processed all refunds in full, plus a 10% cashback bonus for the trouble. Result? In an industry filled with "we're looking into that" and ghosting, they transformed a potential terminal crisis into a massive flex of trust.
Spent my morning reading the SEC's new crypto rule instead of my inbox. Here's the part that actually matters: You can raise up to $75M without full registration, as long as you explain what people are buying in plain English. That's it. Feels less like a rulebook and more like the SEC finally saying "I get it, you're here to stay." 60 days to comment if you've got opinions, and if you're in crypto, you do.