What if a token launch rewarded people who were already active in the ecosystem instead of whoever had the fastest fingers? That's the direction @zerufinance is exploring with Activity Markets. Its first market, zETH, puts Ethereum onchain activity at the centre of launch participation through Zaps. The idea is to move away from insider advantages, bundled allocations and artificial volume, and give genuine contributors a role in the launch. What's even more interesting is the bigger vision. Zeru wants to extend this model beyond tokens into applications, communities and creators. Don't just launch a token and search for a community. Build an economy where the community has a reason to participate first. That's a different way to think about fair launches.