A platform can give you a name. It cannot give you ownership of it. Every handle, every username, every profile exists only as long as the platform allows it. A .eth name works differently. It is registered on Ethereum, controlled by you, and recognised across the ecosystem — independent of any single company. Switzerland has always preferred things that remain under your control rather than someone else’s goodwill. Your digital identity deserves the same standard. One .eth. Under your control. Recognised wherever it matters. 🇨🇭
