Everyone is building something on the internet. Almost no one owns the ground underneath it. Platforms come and go. Algorithms change. Accounts get deleted. A .eth name stays. It is the quiet piece of digital property that cannot be reclassified, repossessed, or forgotten. Switzerland has always known the difference between renting status and owning something that outlasts you. Your name should do the same. One .eth. Owned by you. Still there tomorrow.
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