Most of what you build online lives on someone else’s land. They set the rules. They can change them. They can take it away. A .eth name is different. It is one of the few things on the internet that you can truly own — without a platform’s permission and without the risk of it being deleted overnight. Switzerland has long understood that lasting value comes from ownership, not temporary access. Your digital identity should follow the same principle. One name. Yours. As long as you choose to keep it. 🇨🇭
