48 hours! The massive collapse of Pump & Kimchi!! 😂 Just two days ago, Pump.fun co-founder Alon was loudly promoting Kimchi, calling him the first trader to truly bridge crypto and pop culture, and claiming he would attract retail investors from outside the space through this wealth celebrity. But just two days later, it all fell apart! Kimchi posted a promotional image with a QR code linking to a new meme coin project called Project Kimchi; Alon personally retweeted it, causing the token’s market cap to surge rapidly to tens of millions of dollars, peaking at around $15 million. Then, Kimchi deleted the post, Alon removed his retweet, and the price crashed by approximately 98%, with market cap plummeting to just tens of thousands of dollars. Meanwhile, Kimchi also removed Pump.fun from his X bio, and all previous interactions between the two were erased. Whether the account was hacked, the partnership collapsed, or someone intentionally manipulated the market remains unclear—but anyone who followed along has been thoroughly rug-pulled.