Crypto’s next adoption wave may come from brokerage accounts, not crypto exchanges. Charles Schwab is opening spot Bitcoin and Ethereum trading to eligible retail clients, with crypto transfers into Schwab rolling out and Solana (SOL) reportedly on the roadmap for year-end. The scale is what matters: • 40 million accounts • $13.33 trillion in client assets • ~$335,000 in assets per account, on a simple average basis Now consider the capital allocation math: • 0.25% allocation = $33.3B • 0.50% allocation = $66.7B • 1.00% allocation = $133.3B These are hypothetical reallocations, not projected inflows. The bigger story is custody, distribution and friction. When investors can buy, hold and potentially transfer crypto within familiar brokerage infrastructure, the psychological and operational barriers to ownership decline. Fidelity helped establish the model. Schwab brings another enormous distribution channel. The competitive battleground shifts from crypto-native exchanges to trusted financial relationships, integrated portfolios and custody convenience. The real unlock is not 40 million accounts suddenly buying Bitcoin. It is crypto becoming an ordinary portfolio allocation decision for millions of investors. That is how an emerging asset class moves toward mainstream financial infrastructure. And the implications extend beyond BTC and ETH to SOL, tokenized assets and eventually on-chain financial services. Distribution creates access. Trust enables adoption. Allocation determines capital flows. #Bitcoin #Ethereum #Solana #CharlesSchwab #CryptoAdoption #DigitalAssets #InstitutionalFinance #WealthManagement #Tokenization