Crypto made launching a token permissionless but somehow made getting people to care about it a privilege. You can build a working product in your bedroom, yet getting 100 people to notice it might require an agency, expensive KOLs, or connections you don’t have. That’s the problem @RallyOnChain is tackling with Permissionless Campaigns, now live. Rally, the first decentralized marketing protocol, now lets anyone launch a campaign in about five minutes. The process? Write your campaign brief → Fund it with stablecoins or your own ERC20 tokens → Lock the budget in on-chain escrow → Go live. Creators compete by producing content, while GenLayer evaluates their work for accuracy, originality, alignment, and engagement. The interesting shift isn’t just cheaper marketing. It’s that a developer with a $500 budget can access the same distribution infrastructure as a project with $500,000. Whether the campaign succeeds still depends on the product and the quality of its brief, but access no longer has to depend on knowing the right people. Here’s my challenge to founders and builders: If you had $500 to launch a campaign on Rally today, what ONE action would you pay creators to drive, and how would you prove it actually helped your project? I’m curious how many would choose something beyond impressions.