
Even if you steal 30,000 bottles of premium wine, where would you sell them? The theft of wine worth approximately ¥500 million in Italy raises questions not only about the organizational strength of the thieves but also about the distribution channels of the premium wine market. In early October, approximately 30,000 bottles of 2023 vintage wine—valued at €5 million (about ¥900 million)—were stolen from Marchesi Antinori, a prestigious winery in Cortona, Tuscany. At least seven individuals are suspected of disabling alarm systems, shutting down surveillance cameras, and loading the wine onto two trucks. The stolen wines include highly sought-after labels among collectors: Solaia, Tignanello, and Guado al Tasso. Alone, Solaia accounted for 10,000 bottles. Removing such a large volume at once from a brand with an annual production of only 60,000 to 70,000 bottles would create obvious anomalies in the legitimate market. What concerns me more than the method of theft is the subsequent path to cashing out. The value of premium wine depends on its label, vintage, and storage condition, and the pool of buyers is limited. To offload such a massive quantity, the thieves would need connections to resellers or buyers. The company has warned customers worldwide to be cautious of unusually low-priced sales outside official channels. Investigators are examining the movement routes of the two trucks and tracking where the stolen wine might enter the market—key clues to uncovering the full scale and structure of this organized crime.
