[The Psychology of Money #9] A single roulette wheel changed people’s answers. This was an experiment from 1974. The roulette wheel was rigged to stop only at 10 or 65. After showing participants the number, they were asked: “What percentage of UN member states are from Africa?” Those who saw 10 typically answered around 25%. Those who saw 65 typically answered around 45%. The roulette number had nothing to do with the question. This is anchoring. The first number you see sticks in your mind like an anchor, pulling your judgment toward it. The same thing can happen when a price tag prominently displays an “original price.” What was the last thing you bought, after being told, “It was originally this much”?