GPT-6 ASTRA + HIGGSFIELD CAN BUILD A $35,000 SITE FOR A CREATIVE AGENCY, AND IT OPENS THE WAY A SUPER BOWL AD OPENS, WITH SOMETHING GETTING SMASHED. the first thing you see is a cartoon dog smashing a watermelon with a giant hammer. I replayed it three times before I even scrolled.. my agency sites usually start with a big headline, and next to this they look boring. "THE MASCOT IS THE WHOLE POSITIONING" the agency is called stuffed dog, and instead of explaining the name they turned it into a character with sneakers, a tattooed arm and a hammer. I think this is a really smart move, because in one second you understand that these people are loud, funny and not afraid to make a mess, and that is exactly what their clients are paying for. if I had built this, I would have put the logo in the corner and moved on, and the name would have stayed a strange word instead of becoming a personality. "THE SMASH LEADS STRAIGHT INTO THE STATEMENT" the pieces of watermelon fly towards the camera, the room goes dark, and the line we don't just build brands, we build belief appears in heavy white letters. I love that the loudest moment on the page hands over to the most serious sentence, because after an explosion like that you actually stop and read it. most agency sites put their manifesto at the very top, and in my experience it has to fight for attention there and usually loses. "THE HEADLINES HAVE A SENSE OF HUMOUR" the work section is called work that wins hearts (and markets), and I think the brackets do most of the heavy lifting in that line. it sounds like a real person talking, and it quietly tells a business owner that the creative side also brings results. I would have simply written our work in capital letters, and I doubt anyone would have smiled while reading it. "THE DOG KEEPS COMING BACK" later the mascot appears painted on a brick wall behind the line it's personal, and at the end he stands on a football field in a sweatband next to let's get to work. for me this is what turns the site into one story, because the character changes outfits for every section but never disappears. the football field also explains who their clients are without a wall of logos, since it speaks straight to the sports programmes they work with. "IT ENDS WITH AN INVITATION" the last screen says let's build something you'll be proud of, with a simple form right next to the dog. after all that energy, a calm and friendly ending feels like the agency is finally holding out a hand, and I think that is exactly the moment a client wants to reach for it. Full guide in article below