AI can drastically grow your company, but you need to fix the layer underneath first Cause automating a process that doesn't work is just making that same process faster The order that actually works: question why each step exists, delete what you can't justify, simplify what's left, use data, then automate it A lot of founders skip these steps and just automate randomly: - automating a report that is not being used - automating chat replies, without training it on chats that closed deals - sloppy content, that is again not based on data and your work You can build as many automations of these as you want, it will not work in your business Fix the layer first, build something that works, collect data and make it compound instead of just going faster