
Luo Yonghao is quite cunning. On the 12th, he criticized Mr. Wildman and expressed nostalgia for Zhongxuegao. On the 16th, Zhongxuegao announced its revival. Zhongxuegao, founded in 2018, experienced a surge in popularity, followed by decline and bankruptcy liquidation, after which its trademarks, patents, and other intangible assets were sold to Wang Yaqing for RMB 21.1 million. Wang Yaqing, in collaboration with the parent company of the frozen food brand “Royal Little Tiger,” launched “New Zhongxuegao,” with food science influencer Chen Dacheng appointed as CEO. The new Zhongxuegao will focus on an affordable strategy, keeping prices under RMB 10. Fortunately, Mr. Wildman learned from the Xibei incident this time and did not respond to Luo Yonghao—otherwise, he would have fallen into the trap.
