This is a very interesting case. The U.S. hamburger chain Steak ’n Shake has sustained double-digit growth in existing store sales since adopting Bitcoin payments, with franchise locations achieving a 19% increase by Q3 2026. The key is not merely offering Bitcoin as a payment option. Instead, the Bitcoin received through payments is directly integrated into a strategic Bitcoin reserve. In other words: Payment → Customer Experience → Sales → Digital Asset → Financial Strategy All of these elements are seamlessly connected. This is precisely what I consider one form of “digital capital management.” Digital assets are not merely investment targets. They can be acquired through business operations, held strategically, incorporated into financial planning, and directly contribute to enterprise value. Moving forward, I believe that how companies integrate these digital assets into their operations—alongside AI—will become a critical factor in determining their competitive advantage.